Yes, there’s a new broadband internet company, and now you too can get the speed of a slinky running across the country every time you want to access the web or send an email! Sure, it may not look all that fast for internet, but that slinky is really trying hard, so please try not to complain.
I like the slinky imagery, but it reminds me more of the speed of dial-up. If only they had thought of this ad 10 years ago! But now, how about like a laser blast or something? That would at least travel at the speed of light! And if they want us to get the idea that their service is fast, then the slinky might not be the best metaphor, even if it is cute.
Oh, and at the end of the ad, some woman picks up the slinky and looks around, like she wasn’t expecting it to arrive, or it’s not intended for her. Does this mean that our private messages will be redirected to other people, or that it will be easy to hack into the service? It kind of seems like that to me from the way it’s presented.
Here’s the speedy slinky spot:
