Patagonia sent out a marketing email to everyone nagging them not to buy their jacket, and using hippie-dippy logic about the environment and stuff to try to convince us all not to buy it. That might be enough for some people, but what about for others who were just going to buy that jacket anyway? For these stubborn people, I think they need to go the route of that famous National Lampoon cover that said: “If you don’t buy this magazine, we’ll kill this dog”, but use it to deter the purchaser, saying: “Don't buy this jacket or we’ll kill this dog!” And then just show the picture of the dog layered over the jacket. Then they could say they really tried everything to prevent sales of said jacket. And then they will have saved the Earth!
Here’s the Patagonia email begging us not to waste money on their crap:
And here’s that famous National Lampoon magazine cover:
