Look, every nation who is trying to cut their budget deficits, including America, is referring to this process as "austerity measures". That's lame! Why not call them instead: "Spartan Measures"? Spartans are all the rage! That movie 300 was super-popular, right? So why not call them "Spartan Measures", and get the cast of 300 to promote and advertise these programs?
Think of how hip it would seem then, with the cast of 300 promoting it! Then all the kids would want to do it! Just get that guy Gerard Butler to wear that red cape with the leather Speedo, flex all his muscles, and point a spear or a sword at the audience, and say: "I want you to be a Spartan!" And then get Lena Headey to wear some sheer, diaphanous robe that makes her look like she's in a wet T-shirt contest, point a dagger at the audience, and say: "I want you to be a Spartan!" Then maybe we could trick everyone into supporting it! (Hey, it's worth a try, right?)
Think of how hip it would seem then, with the cast of 300 promoting it! Then all the kids would want to do it! Just get that guy Gerard Butler to wear that red cape with the leather Speedo, flex all his muscles, and point a spear or a sword at the audience, and say: "I want you to be a Spartan!" And then get Lena Headey to wear some sheer, diaphanous robe that makes her look like she's in a wet T-shirt contest, point a dagger at the audience, and say: "I want you to be a Spartan!" Then maybe we could trick everyone into supporting it! (Hey, it's worth a try, right?)