Metro PCS is a cell-phone company that prides itself on having no annual contracts. I like that about them, and I like their ads, generally. They have the ads with the Indian newscasters-like situation, and they’re usually really fun and silly, but there’s a little problem I don’t know if they’ve considered with this approach. Here’s the little issue: a bunch of companies over the years have moved their customer service operations to India. People complain about this a lot, and it’s a hassle, if you’ve ever had to deal with this. My old internet service, something about a planet and a link, or something like that, had their customer support in India, or so it seemed: their people all had thick Indian accents, but they all had American-sounding names like “Cathy” and “Andrea”. But they never seemed to know what I was talking about with local stuff, like where a city was, or anything about American television, or even internet. And while these ads are a lot of fun, they give the impression that maybe you’ll have that clueless, foreigner-controlled experience when you need something or have a problem with your service. I’m sorry to even mention it, but it does bring this issue to mind.
Here’s an example of the Metro PCS Ads:
