Okay, this ad is fine for a car ad, but I’ve got a problem with it anyway. It has more to do with the music, though. You see, this ad is called “Green Hell”, and they don’t use the song “Green Hell” by The Misfits. What the hell? It’s a really rocking hardcore/metal song, and it’s great for this type of scenario! And if they don’t like The Misfits, then Metallica does a great cover version of it! (Is Metallica big and mainstream enough for them at Cadillac? And The Misfits will still see some money from its use!)
So come on, guys: get with the program! When you have an ad called “Green Hell”, use the song called “Green Hell” in the ad, at least to end on! It could just have, towards the end of the spot, Glenn Danzig screaming: “Touch it, see it: Green Hell!” (The announcer talks about checking out “Green Hell” in Germany, so it would work very well.) And then they could switch to the Metallica version for a more recognizable chunky sound to ride out the end of the spot if they wanted. Or else, they could have simply used the ending of the Metallica version, where James Hetfield yells: “Green Hell!” It would have been perfect! And by not doing it, they are alienating all the Misfits and Metallica fans who know about it, and guess what? They are all the right age to be in the market to buy a Cadillac, so they shot themselves in the foot by not using it. And it would have blown away the music they do use in the spot. Oh, well… (Seriously, what the green hell were they thinking here?)
Here is your spot in Green Hell:
Here is The Misfits’ “Green Hell”:
And here is Metallica’s version, but it’s the second song in a two song mash-up (Green Hell begins at 1:29):
