“Here Weego!”
This is the cute, high concept ad that proves you can teach a dog to fetch, but you can’t teach it taste in beer. Light beer tastes like crap, but people still drink it in the hopes that they won’t get fat. It seems to me that light beer is just regular beer with some water added to it to make it less calories, and so it tastes watered-down. I hope I didn’t just reveal any trade secrets there. But we’re Americans: we’re supposed to be fat! So drink a real beer like a man, even though there’s a whole Lite campaign based upon manhood, equating it to drinking their piss-water beer. (And by all means drink a real beer like a woman too: I’m not trying to be sexist, I’m merely trying to bash that stupid Miller Lite “Man Up” campaign. {Am I being too hard on this Miller Lite “Man Up” campaign? Maybe they’re just trying to distract us from the fact that light beer tastes bad, and it’s just a case of misdirection and peer pressure to help sales. Well, if that’s the case, then it’s understandable. But it’s still lame.})
But this “Here Weego” commercial is very cute, and it also serves as a way to advertise for encouraging people to adopt rescue dogs. I hope they’re not going to be adopted by drunk frat boys expecting them all to be able to fetch beers for them all the time. I also hope these dogs don’t end up being previously abused by drunks, because that may continue if this ad is any indication. (They’re not quite abusing him yet here {although PeTA might disagree!}, but they’ve just started drinking. Give them some time, and it might happen: you never know.) Also, the dog in this commercial would have to go back to the pound if this owner ever decided he was an alcoholic and needed to quit drinking: Every time he called the dog, it would bring him a beer, and he’d fall off the wagon again and again and again! So back to the pound for the dog, and only for obeying commands! Oh, the irony! (Life is so unfair!)
But it’s a cute ad with an adorable dog, and it’s fun and all that. But would you really want dog saliva all over your beer bottle? And isn’t this violating dog labor laws? I’m just saying…
Here’s the doggie bartender spot:
And here’s an example of that ad campaign for Miller Lite that equates drinking their lame beer with manliness:
