I’m referring here to the song “Get Back” by the Beatles. It seems to me that this song would be the perfect song to use for a campaign for homeowner’s insurance. The ad could show someone’s house being destroyed, but because they have this insurance company’s policy, they could “get back to where (they) once belonged”, and we’d see the house rebuilt, and them back in it. Then the whole ad campaign could revolve around this idea of getting back to where you once belonged.
It could even refer to car insurance: Someone’s classic car is mangled in an accident, or even hit in a parking lot and crushed; but because they have this insurance, they show a brief episodic sequence of the car being restored, and then they show the insurance agent presenting the restored car to the owner, who hugs them. And then they show the car owner driving the car again in a state of bliss, and the song plays: “Get back to where you once belonged!” And the overarching theme is that this insurance company will get you back what you have lost, and isn’t that what an insurance policy is all about?
I’ve never seen or heard of this song being used in this way before. But I think it would work wonderfully like this, if Paul would have it. (Yes, it is written by Paul McCartney.)
Here is the song (imagine if you will, its use as an insurance campaign slogan: just use the chorus, and mute the vocals from the verses {or else have a fictional guy named “Jojo”, and have this be his story. But that wouldn’t work as well.}):
(The Beatles’ Let It Be is the first album I ever remember hearing in my life, so “Get Back” was pretty early for me. Even so, “One After 909” was my very first favorite song. I was three at the time. Now there are too many to name. But “You Should Never Have Opened That Door” by The Ramones, an ode to 70s horror films, is one that comes to mind just now. It’s because of the guitar tone in the chorus part that I love it so much. It sounds like a table saw, almost.)
Here’s “You Should Never Have Opened That Door” by The Ramones, for those who care:
