Friday, July 27, 2012

Bud Light Rejected Olympic Sports Ad (Spec)

Ah, yes: the Olympics are upon us once again, and it makes me think of Olympic advertising possibilities. So while real beer ads will use the real Olympics as a basis for their ads, I will think of those denied Olympic glory just because their drinking games are not deemed fit for Olympic competition. (I'd like to see these Olympic athletes beat me at one of these games!) So here’s my fake Bud Light Olympic Drinking Games Ad:

The announcer says the following, while images of the games mentioned play out in loving coverage, like that of a real sport:

While we all applaud the Olympics and the athletes that compete in them, we can’t help but bemoan the fact that they’ve overlooked the potential of these fine athletic sports: Olympic beer cap flicking; Olympic quarters; Olympic Major Moose; Olympic paper football; Olympic charades. For all these great athletes denied Olympic glory, we offer them a Bud Light in recognition of their talent and struggle! And while we’ll continue to push for their future inclusion, all we can say now is: Potential future Olympian: This Bud's for you!