Target has a new ad that uses The Go-Go’s classic song: “We
Got the Beat”, but with altered lyrics. I’m surprised I haven’t seen this done
more often, but in a more natural way. This Target ad changes the song to where
the lyrics are practically unrecognizable, and as such, they lose the context.
I always thought “We Got the Beat” could have been so easily and amusingly
altered to “We Got the Meat” for a Meat Lover’s Pizza ad, or to “We Got the
Beef” for Wendy’s. And for the Wendy’s ad, the ad could start with a replay of
that famous “Where’s the beef?” quote from the 1980s ad, and then an all girl band of
redheads (The Wendys) could smash through the background and play: “We Got the Beef”, and then show
pictures of the enormous Wendy’s hamburgers. It’s so obvious, I’m frankly shocked
they haven’t done it before! (Maybe the song was too expensive to license? But in any case, that would be my Wendy’s ad, if I were making one.)
