Yet another car commercial during football. This is another
wonderfully well-intentioned ad that doesn’t quite hit the mark. (Sorry, guys.)
This ad is great, but not for a Nissan Rogue. It would have
been a perfect ad for an antifreeze, but not for a car. But without the right
antifreeze, evil snowmen can ruin any car’s performance. I doubt the Nissan
Rogue SUV performs better in the cold than any other car. (Oh, oops: I
considered facts? Sorry. Advertising creativity is wonderful, but if it makes
us think of the wrong things, then it doesn’t work. Sorry. I recognize great
creativity, but if it doesn’t serve the product honestly and send the right
message, then it doesn’t work. Sometime I wonder if ad creatives make ads that
don’t work hoping to get hired by products it would work for. I wonder how
often that happens, and if it ever works.)
It is interesting that they say it’s the: “all new Nissan
Rogue” for a 2015 model. Didn’t they sell enough of them? Everyone else is advertising the 2016 models now.
I wonder when I will see an ad with the Game of Thrones: “Winter is Coming” thing. Maybe I missed it
already?
Here’s the snowy spot (Great ad, but not for this product,
again. {It happens all the time…}):
