Okay, here we have a car commercial that has exactly the
same problem as the one I just wrote about: the Honda Accord. This is a great
ad, but not for this car.
The ad talks about how you never fit in, never wanted to go with the
grain, etc., because you liked to stand out. And we see people growing up being
different, etc. And then they say that’s why you’re going to buy a run of the
mill Japanese sedan? Um, I doubt it, unless they show how you can’t afford
something else.
Great ad, but for another car. I seriously doubt anyone ever
declared their difference from others by buying a Nissan. The Altima is a nice
family car, but it’s not rebellion incarnate. Nice try with this ad: slick,
stylish, great concept, nice execution, but not for that car. Sorry: just being
honest.
Here’s the stand-outy spot:
