Duraflame Christmas Joke Ad

We see a naughty kid playing pranks and getting in trouble at home and at school, and his teacher and his parents tell him that Santa Claus is going to give him a lump of coal in his stocking this Christmas. So, being a naughty kid, and now angry at Santa Claus, late on Christmas Eve the kid builds a fire in his home’s living room fireplace using Duraflame logs, the longest-burning logs you can buy, so they’ll burn bright all night long. Then, later that night, Santa comes down the chimney and burns his bottom, screaming: “Yeow!” and flying back up the chimney. Then, the next morning, the boy’s parents ask their son: “So, did you get a lump of coal from Santa Claus?” And the kid looks at the camera and says: “Nope.”