We see a little boy playing with toy racing cars, and then we see him, I guess, imagining his father washing a Formula 1 racecar. Then we see the same kid growing older and playing with toy cars and imagining driving them, etc. And then we see him, as an adult, get out of some lame car after what I imagine to be an hour of hell in gridlock (I live in LA and am from NYC, so I understand about traffic), and he sees a Honda Accord, and they say to keep the dream alive.
Really, with a Honda Accord we will keep the racing car dreams alive?
The Honda Accord is a good car: an affordable family sedan. It is not a race car.
This would have made a way better ad for a Dodge Challenger or maybe a Corvette.
Look, advertisers: we know when you are lying to us. So don’t do it. It’s a waste of our time and your client’s money. But it’s just a suggestion; obviously you can do as you like, if you can get it approved.
Here’s the dreamy spot:
http://www.ispot.tv/ad/AYSn/2016-honda-accord-dreams-song-by-ben-folds
BTW: This is a great ad: it's wonderfully conceived and beautifully shot; it's just not a great ad for a Honda Accord. I have known many people over the years who have owned Honda Accords: they are great cars, they are affordable, and they have low maintenance costs associated with them: terrific! But they are not fast cars, and they most certainly are not what kids grow up dreaming about as a fantasy car. The Honda Accord ads should be more like the Suburu ads: family stuff. That's who is going to buy these cars. We all know the Suburu ads, like with the thirty something mom looking at her beautiful daughter, and her daughter saying: "What? What?" Everyone my age knows that feeling. What a great ad!
BTW: This is a great ad: it's wonderfully conceived and beautifully shot; it's just not a great ad for a Honda Accord. I have known many people over the years who have owned Honda Accords: they are great cars, they are affordable, and they have low maintenance costs associated with them: terrific! But they are not fast cars, and they most certainly are not what kids grow up dreaming about as a fantasy car. The Honda Accord ads should be more like the Suburu ads: family stuff. That's who is going to buy these cars. We all know the Suburu ads, like with the thirty something mom looking at her beautiful daughter, and her daughter saying: "What? What?" Everyone my age knows that feeling. What a great ad!
