Thursday, December 31, 2015

Rocket Mortgage Blastoff Ad

We see a rocket blasting off in close-up, and it just goes on forever, like the rocket is a mile long. Then they ask us if we like rockets. Then they ask if we like rocket mortgages.

Okay, let me think about this. Lots of rockets explode. Maybe not the best mortgage. Also, rockets go very high up: does that mean a Rocket Mortgage’s APR will skyrocket like a real rocket? We just saw a rocket blast off in the ad: is that what they meant about their rates: they will just keep going up and up and up?

Thanks, I will stay with a bank mortgage for now. Not that I trust them, but given the imagery in this ad, maybe it’s the best bet? (Are these payday loan people starting a mortgage company and just being honest by accident about their policy? I don’t know. But it looks like it, based upon the messaging. My apologies if they are not, by the way. But that’s what this ad’s messaging says to me.)

Here’s the spacey spot: