Friday, September 5, 2014

Band-Aid Goth Marketing?

Band-Aid has already gone the route of catering to kids with their Scooby Doo Band-Aids, but when are they going to use such methods to cater to a group that actually has their own money? Of course I am referring to Goths here. Yes, think of it: Band-Aid as a fashion accessory, not just a bandage! And having the right brand is everything with fashion accessories, right?

Yes, just picture it: Band-Aid as the product to prove you cut yourself, or to claim you’ve attempted suicide by blade. Why, it’s a must-have! Maybe they could make them in black. And pretty soon some people might even stop cutting because they could just wear the Band-Aid to appear anguished and disaffected.

(I know: most of you think Goths are so rebellious, and they are, except if you’re one of them, in which case they are extremely conformist, just like everyone else.* I was disappointed to find this out, but it seems to be true for human nature in general: anyone who operates outside the accepted orthodoxy is shunned. And that’s how Band-Aid brand bandages could find an in to become the Goth bandage! {Other bandages are for poseurs!})

* I was part of the Goth scene (among others) in NYC and San Francisco in the 1990s, and I remember people ostracizing others for improper dress, dance style, and the like. And when a well-loved band came to play a show at Roderick’s Chamber (in SF), they wore all white silk outfits, which looked like glowing shrouds in the lighting, but everyone seemed to agree that it was an affront, and was: “So Un-Goth.” (But I still love the Goths! {Just like I love the punkers and the club kids.} They’re not the only group to be surprisingly conformist, so no slight intended against them. I think everyone does it to confirm worthiness of membership, whatever the type of social group.)