In this proposed TV spot for Lactaid, someone with lactose
intolerance takes a sip of milk from a glass, and then a villainous cartoon
cow, called: “Colic Cow”, appears and laughs an evil laugh: “MOO Hoo Ha Ha!” and the person gets
painful cramps and gurgling from the lactose in the milk. Then the announcer
says that Colic Cow corrupts the milk inside you with his evil “lactose laugh”.
But just then, a heroic cartoon cow called: “Caring Cow” appears, and the
benevolent bovine slaps the glass of milk out of the person’s hand, replacing
it with Lactaid, and as the person takes a sip, “Colic Cow” screams:
“No-o-o-o-o-o!” and dissolves into thin air. Then the announcer says: “Don’t
let Colic Cow corrupt your enjoyment of milk: try Lactaid, and enjoy the creaminess of milk without the colic!”
