This will get annoying after seeing it for months, but this is a great idea! This tells you exactly the message they want to send, in the shortest time, with a fun little vignette (the whole purpose of advertising): you want to be a big business, we’ll treat you like one, and we’ll help you get there (plus, our brand will make you seem big, too). They do cheat a bit in the visual perspective of the office at the beginning to trick us, but what the hell, that’s probably the director’s decision. (I think a stationary camera from the front would have worked better, because then we wouldn’t notice the cheating and cry foul in subsequent viewings.) But nice job, creatives!
This is the skyscraping spot:
