Monday, September 15, 2014

Viagra Film Noir Ad (Joke/Proposed)

In a film noir milieu, we see a group of 50-60-something men in a bath house (or in a country club sauna, or at an upper class pool party at a mansion, with lots of trophy wives in bikinis), and an armed criminal runs in and says: “Alright, stick ‘em up!” So the men all stand, without their hands raised, and they all smile a knowing smile. Then the criminal looks down and says: “I’m outgunned here!” and he runs away. The men all laugh, and the announcer cues in, saying: “Viagra: Helps you stick ‘em up!” (Or: “Viagra: Helps you in every stick-up situation!”)

(The Big Sleep is on TCM tonight, and when I heard Humphrey Bogart say: “Stick ‘em up!” to someone, I couldn’t help but think of this idea.)