We see two bowls of
Rice Krispies: one bowl of real, Kellogg’s Rice Krispies, and a bowl of a
generic Rice Krispies knock-off, and a hand by each bowl pours milk into them
both, and we hear one, and then the other, and the Rice Krispies make the
sounds: “Snap, Crackle, Pop!”, but the other one makes a different sound,
imitating the original, but not the original, sounding like: “Crap, Snaggle,
Plop!” (Or: “Crack, Gaggle, Slop!”, or: “Slap, Mackerel, Flop!”) (We see the
sounds written in cartoon speech balloons hovering over each bowl.) Then the
announcer says the other brands try to copy Rice Krispies, but no matter how
they try, they just can’t equal the “Snap, Crackle, Pop!” of the original,
Kellogg’s Rice Krispies!
(Knock-offs may not
make the sounds: “Snap, Crackle, Pop!” or they’ll get sued for trademark infringement. But they can make similar, less appetizing sounds if they want to.)
