We always see ads from Select Quote Life Insurance asking
us whether anything bad ever happens to you, would your family be protected? But
maybe most of us can’t picture that ever happening. So perhaps we need a bit of
illustration to spur our imaginations.
That’s why I think Select Quote needs to hire slasher movie
killers as their spokesmen. They could be sitting in a suburban home, talking
the spiel about how you need life insurance, and then the family comes home,
and the killer kills the head of the household, and says: “See? What are they
going to do now?”
That ought to make us take it seriously!
(Of course, they could also hire slasher killers to warn us
to get life insurance from them or else they’ll hunt us down and kill us. But
maybe that could be a guerilla web campaign with plausible deniability. {“We
didn’t make that!”})
