Don't Wash Levi's Jeans

When I bought Levi's Jeans recently (the only type of jeans I wear), there was a tag on them recommending we never wash them, you know, to save water.

Well, I don't know about you, but I can't wear dirty jeans because they feel yucky.

But I think I know how this recommendation really came about. I think the head of Levi's had something they cared about ruined at the cleaners, and they decided to get revenge by recommending nobody ever wash their jeans ever again.