We all know the Founding Fathers were really big on homemade whiskey. There was even a rebellion based upon people not wanting to pay taxes on it right after the Revolutionary War (The Whiskey Rebellion). And we also know the immense success of the Broadway musical Hamilton, with its recurring line: "I'm not giving away my... shot!"
So how about a Hamilton Brand Whiskey? The ads could show Alexander Hamilton and Aaron Burr in a bar, and Hamilton is pouring a shot of Hamilton Brand Whiskey, and Aaron Burr asks if he can have some, and Hamilton says: "I'm not giving away my shot!" And so then they have a duel, and Hamilton is killed, and the announcer says: "Hamilton Brand Whiskey: You won't give away your shot either, no matter what the cost!"
