In this proposed ad for Stone Imperial Russian Stout, we see Guinness Stout represented as a boring sedan, the kind you might commute to work in, with the Guinness logo printed on the side of the car. Then we see Stone Imperial Russian Stout represented as a dragster or Funny Car a drag racer might race at the track, with the Stone Imperial Russian Stout logo printed on the side of the dragster/Funny Car, and the Stone devil’s head logo printed on the hood. And, of course, the driver of the dragster/Funny Car is dressed up like a Cossack.
This would show how Guinness Stout is the normal stout, while the Stone Imperial Russian Stout is the hot rod stout.
