We see a scene in an Old West milieu, with an over-the-shoulder shot of a Western gunfighter type of guy setting up targets for him to shoot. He sets up a series of six round rolls (on their sides, with the round parts facing the camera) along the top rail of an old wooden fence and then he walks backwards ten paces. The announcer says: "People ask us how Western Bagels get those holes in the middle of them." Then we see the gunfighter draw his gun and shoot six times. Then we cut to a view behind the rolls as the bullets hit them, and we see that the gunfighter has hit each roll dead center, turning them into bagels. Then the announcer says: "Western Bagels: They always hit the spot!"
(I live in Southern California, and Western Bagel is my favorite brand of bagels here.)
