We see a bunch of pictures of known terrorists, all with beards, and the announcer says: “Most terrorists have beards. What are you, a terrorist? Don’t make people think you’re a terrorist; use (whatever brand of) razors!”
In the next spot in this ad campaign, we see a bearded man walking down the sidewalk in New York City (or Washington, D.C.), when a van pulls up next to him, and then three men jump out, grab the bearded man, force a black bag over his head and a plastic tie around his wrists, and push him into the van. Then we cut to a televised news report showing a picture of the bearded man we saw earlier and saying federal authorities have captured a suspected terrorist, and the announcer says: “We tried to warn him. Don’t let this happen to you! Use (whatever brand of) razors!”
In the next spot in this ad campaign, we see a bearded man walking down the sidewalk in New York City (or Washington, D.C.), when a van pulls up next to him, and then three men jump out, grab the bearded man, force a black bag over his head and a plastic tie around his wrists, and push him into the van. Then we cut to a televised news report showing a picture of the bearded man we saw earlier and saying federal authorities have captured a suspected terrorist, and the announcer says: “We tried to warn him. Don’t let this happen to you! Use (whatever brand of) razors!”
(This is what’s known as: “the hard sell”.)
