Okay, here we have some woman reading a book on a bus, and about four or five rows back, some guy with glasses on is reading the book over her shoulder and laughing and getting serious, etc., at the same time as she is. Okay, first of all, it’s really rude to read over someone else’s shoulder. But maybe that’s why the guy is wearing glasses: so when someone gets mad and wants to punch him in the face, he can point to the glasses and avoid getting hit. (You wouldn’t hit a guy with glasses on, would you?) But second, this scenario is clearly ridiculous: nobody can read 10-point type from 12-15 feet away on a moving bus from someone else’s curled, angled, bouncing book page! I don’t care if you have 20/10 vision, you still can’t do it, so this commercial is being ridiculously dishonest about that. Put him maybe two rows back and show him straining to see it, and maybe we’ll buy it; but with the way they show it, it’s no wonder the lady sitting next to this guy is amazed he can read it: because it’s impossible for anyone to do it! (Have they ever heard of truth in advertising? Or maybe he’s wearing Lenscrafters’ new binoculars glasses?)
And that brings me to this lady sitting next to him who comments on him being able to read the book from so far away. Since it’s clearly impossible for him to be able to read it, I was hoping he would respond to her by saying something like: “No, I can’t read her book. I was laughing at her ugly clothes and lame hairstyle!” And then the book woman would be even madder at him than she ought to be about him rudely reading over her shoulder. And then she might just bash him in the face with her book, regardless of the fact that he’s wearing glasses! (And then they could use this scenario to promote some broken glasses replacement policy at Lenscrafters! And they could also say that wearing glasses makes it much more unlikely that anyone will hit you in the face, but that if you are enough of a jerk to get punched anyway, and your glasses get broken, they will replace them free of charge.)
Unbelievably, this commercial does not appear to be on the internet. A lot of people write about it and ask questions about it apparently, but I can’t find the actual ad itself: lame.
