Sadly, Lux Interior died a few years ago, ending one of the
great underground bands of all time, so it wouldn’t even be possible to do this
idea anymore.* (Maybe they could just use Poison Ivy with her guitar?) But we
all know that Midol helps with cramps, right? (As in: it makes them go away. Or
so they say, anyway.) Well, wouldn’t it have been fun to show some woman
looking miserable, and have the band The Cramps playing right next to her,
blaring in her ears, and acting like they enjoy tormenting her; and then
someone suggests she take Midol (They could ask what’s wrong, and she could
say: “It’s the cramps: they’re driving me crazy!” And then they say: “Here,
take a Midol: It makes the cramps go away.”), and when she does, The Cramps disappear
(or they get that hook pull them away, like off a Vaudeville stage)? Then the
announcer could say: “Midol: It makes the cramps go away!”
* I seriously doubt they would have agreed to do this
anyway, by the way. As silly of an idea for an ad as it is, it would probably
still be considered “selling out”, so I’d guess the band would tell an ad
agency: “Up yours.” (It’s hard to be an edgy band, because no matter what you
do, everyone says you “sold out” at some point, unless you avoid all avenues to intentional success and die broke; or that’s how it seems, anyway.)
