Sunday, September 30, 2012

Kohler "Psycho" (Joke) Ad

I was watching some BBC show about horror movies today, and when they showed the shower scene from Psycho, for some reason it reminded me of those ads for Kohler bathroom faucets, and it made me think this Psycho shower scene could be made into a fun Halloween ad for Kohler.

So how this ad would work is that the shower scene from Psycho would start out as usual, only with some really neato Kohler shower head in the scene; and when Norman Bates's "mother" shows up to stab Marion Crane, as soon as she pulls back the shower curtain, the shower head and the water flow are so gorgeous, the killer stops to admire it, as if in a trance, saying: "Wow! Nice shower!" Then, Marion Crane looks up at the shower head, and says: "Yes, it's a Kohler: isn't it wonderful?"* So then the "mother" (actually a real woman, just for this ad), says yes, and asks if she can use it after Marion is finished. So Marion says she's already done with her shower, although the shower is so nice, she could "stay in (t)here forever", and so she gets out; and in the last scene, we see Mrs. Bates enjoying the shower herself. Then the ad could end on their famous tagline: "The bold look of Kohler".

And while this is just a joke, I think (like with many of my joke ads) it would really work well as an ad anyway, because it would most certainly call attention to itself, and once anyone saw it, they would be unlikely to forget it or what the product was it was advertising for.

* To be even more knowing of the movie subject matter, Marion could say: "I know: it's crazy, right? It's a Kohler!" And then she could say: "Actually, I'm done now, but I'd just die to stay in here forever!"