Most people who know who Glenn Beck is know he’s not fond of progressives. Well, wouldn’t it be fun to have an ad for Progressive insurance where Glenn Beck shows up in that white Progressive “office” space, and Flo (the Progressive agent/mascot) shows him all the great features they offer from Progressive, and Glenn Beck could say: “Wow, I guess not everything called “Progressive” is necessarily bad!”
Or wouldn’t using Glenn Beck in a national brand commercial be a good idea to attract diversified customers?