Friday, September 21, 2012

Nissan Altima Break Up Ad

Here we have a scenario where some guy brings a bunch of gas station swag (hat, coffee mug, sippy cup) back to some gas station attendant, and he acts like he's breaking up with this gas station. And then it just ends up being a big scam, because this car still runs on gas, so they're just lying. Unless maybe he's going to hook up with another gas station attendant down the street? Whatever.

Look, if this was an ad for the Nissan Leaf, then fine: great ad! But as an ad for another gas burning car: fail. This is just a way to try to trick us into thinking we won't need gas anymore if we buy this car, and we still will need gas. And at the current gas prices, we'll be spending more on gas with this 2013 Altima than we would have on the 2010 Altima with worse gas milage. Seriously: give me a break! It's a good idea for an electric car ad; but I hate deceptive advertising, and that's what this is, plain and simple, because this is not an ad for an electric car. Yuck!

This ad is similar to some guy breaking up with Wendy's because he's just going to eat double cheeseburgers from McDonald's from now on, and not triple cheeseburgers (or Baconators), but acting like he's going vegan: it's just a ruse, and a blatant, transparent one at that.

Here's the mendacious motor vehicle marketing maneuver:

http://www.youtube.com/watch?v=AM3srC7_t7U