I think Lifestyle Lift is some sort of plastic surgery procedure, but I’m not really sure. You see, they don’t actually tell us what it is; they just show us a series of before and after pictures of women. The presentation of these pictures, for me, is very entertaining. You see, from the way they shoot and show these before and after pictures, you can’t tell if the Lifestyle Lift is what makes them look better, or if it’s the photography.
Here’s the thing: the before pictures of these ladies have one light source, probably from above, which really accentuates their sags and wrinkles with deep dark shadows. Also, the lighting is harsh, and the focus is very crisp, so you can see every detail. Oh, and I almost forgot to mention it: they don’t have any makeup on, and they’re not smiling. Oh, but in the after pictures, voilà: they have uniform diffused lighting from all directions, so you can’t see any wrinkles clearly, they’re wearing tons of makeup, and they’re being shot with a “Doris Day lens” (that’s code for blurry). Oh, and they’re smiling too! Not to mention that most of them have a new hairstyle, and the photo background looks cheerier too. (And who knows how much they’re manipulating the pictures in PhotoShop too?)
With all these differences, these women would all look lots younger in the after pictures even if they hadn’t had any procedures done whatsoever, so it makes me wonder if the procedure they’re selling here works at all. If it does, then show us side by side shots of the same lighting, the same makeup, the same facial expression, the same background, etc. If you don’t do that, then you’re cheating to extremes. And then, how can we trust you? And if you’re not sure it looks good enough to show us in fair before and after pictures, then it probably doesn’t work very well, does it?
This isn’t the specific commercial I’m talking about here (that's the one with the redhead), but it has similar problems:
