Friday, October 28, 2011

Win Country

California Indian gaming casinos have a clever play on the term “Wine Country” (which is a common term for the vineyard/winery areas of the state of California) for their ad campaign, which is to call their casinos “Win Country” and to give out fake passports to “Win Country” as a promotional gimmick to lure potential suckers, um, I mean, customers. But the sad fact is, most people lose at the casinos, or else the casinos would go broke and close, so calling it “Win Country” may be a bit dishonest. Unless they’re referring to the tendency of the casino to win. And since the passport is to the area where the casino is, maybe they’re being honest about it being “Win Country”, but just misleading as to who does the actual winning. In any case, if they’re giving out passports to people based upon the gambling results of the actual visitors/customers/gamblers/suckers, might I suggest that for the sake of truth in advertising, they use a different name for the area: “Lose Land”. That would be more accurate, I think. Or how about “Bankruptcyberg”? Or perhaps: “Debt Danube”? But then again, maybe these names wouldn’t generate a lot of business, so perhaps they should stick to lying: it’s a lot more profitable! (Or maybe they could give out a new passport to people who lose a lot of money for “Whine Country”.)