Saturday, August 31, 2013

Chick-fil-A "Bustid" Ad

I'm watching the first Alabama football game of the season, and it's sponsored by Chick-fil-A, so we have lots of their ads. And one of the ads I've seen today is a new one where a woman is eating a burger and a cow protests with a sign that says: "Bustid!" So the woman goes somewhere else, and somewhere else, and yet somewhere even elsier than the other places, and she tries to eat a burger in each place, but wherever she goes, she can't escape the cow, who holds up a sign that tells her she's bustid (sic). And so it has been established (aside from the fact that cows can't spell) that if anyone ever tries to eat a hamburger, they'll be stalked by cows trying to guilt trip them. (She could just dig in spitefully, you know.)

But why not escalate this in the next ad, and show the person getting stampeded by bulls and killed? Or harassed and bullied by animal rights people and vegans? (Maybe the cow can unzip its suit and it's actually a pantomime cow made up of a team of a vegan and an animal rights protester.) And you know you should eat chicken, because a pack of chickens couldn't kill you like cows could (unless they pecked you to death, I suppose). And everybody knows that nobody cares about animals that aren't fuzzy and cute, like chickens, or snakes. (<Actually, that may seem true much of the time, but real animal rights people care about all animals. It's just the shallow politically correct poseurs who only care about the cute & furry animals.)

But you know, this ad may invite something similar for Chick-fil-A. Gay protesters could hold signs outside Chick-fil-A restaurants that say: "Bustid 4 Bigotry!" That would use their own ad campaign against them. (Although the truth is, it's only the owner who espouses anti-gay views, and the people who work at the restaurants have nothing whatsoever to do with it, so it's not really their fault, so bothering the employees about it would be misplacing the blame.)

Here's the busted burger bit:

http://www.ispot.tv/ad/7bfj/chick-fil-a-bustid