We all know about products like Viagra and Cialis, especially because of what they do, and due to the advertising blitz. But if we didn't already know what they did, would we have any idea what they were for based upon their names? Of course not! Why weren't they named for what they do? Then they could have saved so much money on advertising and branding!
If one of them were called ResErect, everyone would instantly know what it did! And the slogan could be: "Resurrect Your Erection with ResErect!" And maybe they could even have some spokesman named "Dick Lazarus", and he could tell us how his erection has been resurrected with ResErect.
