Smarty Pants

Hey, how about a brand of jeans for nerds? They could be called Smarty Pants, and ads could show how nerds get all the hot wives because they get the best, highest-paying jobs, and then everyone would start wearing Smarty Pants nerd jeans, even the jocks and ladies’ men. (They could have a horned-rim glasses graphic embroidered on the back pockets, or maybe an "A+", and the slogan could be: "Smarty Pants: Smart Is Sexy!")