An ad campaign for
Travelocity currently running on television has ads end with the ‘Roaming
Gnome’ saying: “Go and smell the roses!” And that made me think of another ad
that might piggyback well onto this campaign. Because, you see, lots of people
have allergies. And so, some allergy medication could make an ad to run
directly after this ad, which says that if you have difficulty smelling the
roses due to allergies, then try (allergy medication). Because, really, without
the ad piggybacked onto the Travelocity ad, doesn’t it seem like the ‘Roaming
Gnome’ is trying to trick allergy sufferers into ruining their day with allergy
symptoms? (Maybe Travelocity could buy an allergy medication company and simply
tack that ad onto the back of this one and sell twice as much stuff!)
Here’s the Travelocity
allergy challenge ad:
(This strategy might work well for allergy reaction pens full of epinephrine ads as well, because
placing them directly after peanut butter and peanut product ads might actually
save lives; although I’m not so sure the peanut product companies would like to
remind people of this problem. {Although they should, because then they would
seem like a caring company. Remember how car companies fought against putting
seatbelts in cars because their inclusion might remind people that car travel
can be unsafe at times? That made them look bad in hindsight, so peanut
products maybe should have info on what to do in case of an allergy to peanuts
on their labels just in case, and help raise awareness about products that can
save lives from peanut allergies, because such allergy cases are becoming more
and more common these days.})
