We all know that the Geico Gecko cares about car insurance a lot, and he also wants to save people lots of money. But why would a gecko care about such things? Isn’t this the burning question we all need to know? So here’s a (joke) ad to tell this backstory:
A gecko, the young version of the Geico advertising mascot we all know and love, is a reckless youth who wants to go on a joy ride, and so he steals a car to go on that joy ride. Well, being a gecko, he’s way too small to be able to see where he’s going, so he wrecks the car, tragically injuring scores of people and destroying lots of property to boot. Well, the person who owned the car he stole got blamed for his reckless act (they try to claim the gecko stole and wrecked their car, but they get laughed out of court), and they go bankrupt from the lawsuits and settlements. And seeing all of this happen, our guilty gecko realizes that the person whose car he stole and wrecked was not adequately covered insurance-wise because car insurance is so expensive. And so our heroic car insurance reptile vows to make restitution for his youthful criminal recklessness by founding a car insurance company that will not only cover drivers for such accidents and their high costs, but do so in a manner that will be reasonably-priced, so everyone who needs car insurance coverage can afford it.
There, it all makes sense now why a gecko would care about car insurance, right?
There, it all makes sense now why a gecko would care about car insurance, right?
