The 2014 World Cup is almost upon us, especially when it
comes to producing advertising to promote it with. So I thought I’d post this
idea of mine for a spot advertising the 2014 World Cup on American TV, in the
spirit of the football season ad I mentioned yesterday. So here’s how it goes:
A group of coworkers is standing around somewhere in their
business attire, and they’re all talking about scheduling things for working
together. So one of them whips out their smartphone, and it slips out of their
hand and starts to fall; but before it hits the ground, one of the people there
kicks it up into the air, another person knees it up higher, and a third person
heads it back down into the owner’s hands, and he/she says: “Um, thanks.” Then
the announcer says: “The World Cup is coming again soon, and everyone’s in the
soccer spirit!”
