Fixodent has been running an ad for a while where they claim your mouth is under attack. Then they show some animated bacteria attack or something. But is this really drastic enough to get us to buy Fixodent? I think not!
So what they obviously need to do is use that great proto thrash metal song "Under Attack" by Exciter for their ad! Then we'll really feel the threat and pounding power of the attack our mouths are under. And we all know how much seniors love heavy metal, so it would be perfect!
And actually, since seniors don't like heavy metal, the Fixodent ads could show the band Exciter attacking elderly denture-wearers (who don't use Fixodent) with large bladed weapons while their song "Under Attack" plays, and the ad could suggest that if you don't use their product, Fixodent will send this metal band to attack you, so you'd better buy it, or else!
Here's the song "Under Attack" by Exciter:
http://www.youtube.com/watch?v=KGD7VoGEux4
And actually, since seniors don't like heavy metal, the Fixodent ads could show the band Exciter attacking elderly denture-wearers (who don't use Fixodent) with large bladed weapons while their song "Under Attack" plays, and the ad could suggest that if you don't use their product, Fixodent will send this metal band to attack you, so you'd better buy it, or else!
Here's the song "Under Attack" by Exciter:
http://www.youtube.com/watch?v=KGD7VoGEux4
