On Saturday afternoon, right before the U.S. Figure Skating Championships broadcast on NBC, there was a commercial for Alladin Bail Bonds, saying they’re the biggest bail bonds company because they’re the best. This seemed like an extremely odd placement for such a commercial, timed as it was to be the direct precursor to the introduction for the figure skating broadcast. Is there some kind of criminal underworld in the figure skating community I don’t know about? Or are the fans and viewers of figure skating competitions all a bunch of felonious burglars, murderers, thugs and con artists? I wouldn’t have thought so, but I guess you never know…
BTW: Many Bail Bonds ads very wisely skirt the issue of crime completely, focusing instead on helping and being there for their clients in tough times. There's one ad where they show a young mom and her little daughter, and it's very sweet, making it look like they really care about people's families. (I'm sorry, but I can't find this ad online.) And whether they actually care or not, this is targeting their prospective clientele in just the right way to attract them, as well as treating the issue in a way that distracts all of us non-criminal types from remembering that they're in the business of freeing alleged criminals up until their trials (or later, if they jump bail...), so it makes them look good all around. And that's just smart advertising.
BTW: Many Bail Bonds ads very wisely skirt the issue of crime completely, focusing instead on helping and being there for their clients in tough times. There's one ad where they show a young mom and her little daughter, and it's very sweet, making it look like they really care about people's families. (I'm sorry, but I can't find this ad online.) And whether they actually care or not, this is targeting their prospective clientele in just the right way to attract them, as well as treating the issue in a way that distracts all of us non-criminal types from remembering that they're in the business of freeing alleged criminals up until their trials (or later, if they jump bail...), so it makes them look good all around. And that's just smart advertising.
Here’s Alladin’s ad:
