Tuesday, January 31, 2012

Musselman’s Apple Sauce Hands Commercial

Mussleman’s Apple Sauce is currently running a TV commercial that says: “Because you use your hands to heal, to comfort, to help…” (etc.), they use their hands to nurture, tend and pick “the very best apples”, and smush them all up into apple sauce for your kids to eat. That way, they’ll grow up “healthy and strong”. This is a very nice spot! It’s beautifully shot, it’s heartwarming, etc. But with this hand theme going from parents to Musselman’s employees to kids, I was hoping they’d continue that into what the kids’ hands were going to do. And if they were honest about it, it would likely be very different from what the parents’ hand were doing (!).

So when I saw this commercial, I was with them all the way to the end, and then I couldn’t help but think they should have said: “So your kids’ hands will be strong so they can punch each other, give each other wedgies, swirlies, nugies, and purple nurples!” And then they could have shown lots of close-up shots of kids’ hands performing these acts upon other kids. And I’ll bet I’m not the only person who thought of this, either! But it’s a very good ad regardless.

Here’s the handy spot: