Lake Flaccid is a quiet lakeside community: it even says so on the sign welcoming people to town: "Lake Flaccid: A Quiet Lakeside Community". But it's really too quiet. The men walk around like broken men, with no bounce in their step. The women are bored and melancholy. And so it was until one day a truck carrying little blue pills crashed off the lakeside road and went into the lake. (We see a truck with "Viagra" painted on the side crashed into the lake.) Everything changed that day, and nobody knows why. All of a sudden, people started appearing more positive, more enthusiastic, more confident, and happier all around. They began socializing more often, and celebratory parties became so frequent that they changed the name of the lakeside town to: "Rock Hard Lake"! (A rocking song with a smoking guitar solo kicks in when the announcer reveals this, and we see a nighttime shot of the houses on the lake, with colored lights flashing and stuff to indicate people are having parties.) Yes, nobody knows what caused everything to change that day, but the town was somehow rejuvenated. Who knows what it was? I guess it must be something in the water... (Then the logo for Viagra appears on the screen.)
This is an idea of mine for a Viagra ad, making a joke on the movie title: Lake Placid. It was originally intended as a joke ad, but after some of the more outré things they've done lately for Viagra ads, maybe they could do it for real...
