Capri Sun has an ad campaign aimed at kids where they show some young hooligan violating the sanctity of their juice pouches (generally once they are empty), and something bad happens to the young offender. So then they’re basically threatening children not to harm or disrespect their empty juice pouches. What bullies, threatening kids like this! Well, I never! I hope it makes them feel like big tough macho types, bullying little children!
Um, I have a question: why would kids want to purchase or even touch a drink container that attacks and kills them, or otherwise makes their lives miserable like a genie might, if they behave in an unacceptable manner to the pouch? Does a genie live in the pouch or something? And, more to the point, does this threat mean that the empty juice pouches may not ever be thrown in the trash? Would that disrespect the pouch? And if so, then aren’t these ads encouraging children to litter? And if they get into the habit of littering juice pouches, aren’t they going to simply litter everything else that comes with foodstuffs or drinks from now on for the rest of their lives, leaving the world a cesspool of filth and refuse, creating a society for us to live in resembling a garbage dump? It just seems that way to me, and I don’t think this ad campaign is a good example to our children.
I am, of course, joking here; however, this could possibly be the actual effect on kids from watching these ads in real life. They may simply leave the juice pouches out wherever they finish them to avoid “the curse of the disrespected pouch” syndrome, similarly to how kids are subjected to the threats in chain letters, leading to them sending them out to annoyed people everywhere. And then we’d have a lot more trash everywhere. So they might want to consider that possibility before they further propagate these commercials.
Here’s an example of these spots:
