In this proposed commercial for the Amazon Kindle e-book reader, a very compact telling of Dr. Seuss’s The Lorax (the TV special, in the same visual cartoon style) plays out, showing a lush forest being over-logged until there is nothing left. The Once-ler tells the boy that there is a voracious appetite for trees for all kinds of purposes, including paper for books, newspapers, magazines, etc., and we must re-grow the forests to replace what we’ve removed, for the ecological balance of the planet. So at the end, the Once-ler says: “Take this to re-grow the forest” as he gives the boy the last Truffula tree seed, and he says: “And take this to help keep it from being cut down again”, whereupon he hands the boy an Amazon Kindle, so he can spread the word that we can all read everything we used to read, but without cutting down anymore trees. The End.
This is an ad idea of mine for Amazon’s Kindle e-reader. I really like the ads they’ve done for the Kindle, but most of them seem to focus on people getting lost and enraptured in the world of the books they’re reading (which would be a great ad for the library, but works well for an e-reader too), as opposed to the environmental aspect of saving trees by not printing books on them as much when people read books on an e-reader. Maybe there are ads for the Kindle that focus more on the environmental tree-saving aspects of the Kindle, but I haven’t seen them. So I thought I’d come up with one that addresses this very real and pressing issue and very real benefit of the Kindle.
And there's also a new movie version of The Lorax coming out this year (I just found out about it when I went to get the links for the Wikipedia pages), so it would be extra zeitgeisty. I came up with this idea a few months ago, and I thought it was perhaps a bit out of date, since the novelty of the e-readers has somewhat worn off; but with the new movie version of The Lorax, perhaps it would be a good tie-in. (But still, I think referencing the TV special look and feel would be a much better way to go here. You just can't beat those old cartoon Dr. Seuss TV specials!)
And there's also a new movie version of The Lorax coming out this year (I just found out about it when I went to get the links for the Wikipedia pages), so it would be extra zeitgeisty. I came up with this idea a few months ago, and I thought it was perhaps a bit out of date, since the novelty of the e-readers has somewhat worn off; but with the new movie version of The Lorax, perhaps it would be a good tie-in. (But still, I think referencing the TV special look and feel would be a much better way to go here. You just can't beat those old cartoon Dr. Seuss TV specials!)
Here are links to the Wikipedia pages for The Lorax, both the book and the TV special:
