Ah, yes: finally! An ad designed to weed out the weak willed! It’s especially effective on a TV set like mine, because with that while-lettered disclaimer over the snowy background, I can’t even read it! (I see it in the YouTube video, however…)
But this ad doesn’t say to me what a great truck this is, or how durable, or fun to drive it is, etc. No, what this commercial says to me is something entirely different. It looks to me like the ad creatives responsible for this spot wanted to encourage the easy to dare guys among us to go kill themselves in this pickup truck. Then, maybe we could be rid of all the Jackass types of the next generation.
But think of what a world like that would be like: There would be no more videos of idiots wrecking their parents cars and trucks while standing on the roof, etc. And then we’d all be doomed to watching old videos of jerks wiping themselves out over and over again, even after they’ve been shown again and again on Tosh.0 and late night talk shows. Oh, the humanity! We’ll all be bored to death!
So while I originally liked the apparent design of this commercial, maybe in hindsight, it’s not such a good idea. Because nobody makes stupid self-mutilating YouTube videos like Americans! (Hear in your head with this last sentence the song from Team America: World Police that goes: “America: F*ck Yeah!”)
Here’s the snowy spin & smash spot:
