Friday, October 3, 2014

Air Freshener “Air on the Side of Caution” Ad (Proposed)

The announcer asks if our home is perhaps permeated with foul odors we have become acclimated to, and suggests that when we have guests over, especially ones we want to impress, perhaps it would be best to “air on the side of caution” by using (whatever brand of) air freshener, which kills germs, removes odors and leaves our home smelling fresh and inviting. And further ads could suggest we “air on the side of freshness” (and other qualities).