An agent working with Flo at the imaginary Progressive
Insurance office we keep seeing in ads gets a price tag stuck on his foot and
then gets scrubbed down by people in Hazmat suits in this ridiculous ad for Progressive
Insurance.
This is silly and all, but it just so happens to be airing
coincidentally during the Ebola scare, and it runs the risk of looking like
it’s ridiculing the Ebola crisis. Some people could get turned off to something
like this, so if I were them, I would pull the ad for a little while, just
because it mirrors a deadly epidemic’s treatment.
On the other hand, lots of other people might be tired of
all the hyped up news coverage, and they might find this to be a fun twist on the
grave reality: who knows? After all, I’m sure the ad creatives who dreamt up
this fun spot were not even thinking of Ebola, so if people got upset by the
ad, hopefully they’d see it’s just a coincidence. I’d just think a corporation
might not want to take that chance.
Here’s the infectious insurance ad:
