We would see Dracula attack some woman and drink her blood,
but in so doing, he’d get a few drops of blood on his nice white tuxedo shirt.
So he’d drop his victim, make a refreshed: “Aaahhh!” sound, and then he’d look
down at his shirt and get frustrated with the blood stains, saying: “Oh, no!
Blood stains? Again? They’re so hard to get out!” Then the announcer would
chime in, saying: “Do your blood stains live on eternally, forever haunting you
long after you’ve laundered them? Then try Cheer! Its cold water formula gets
blood stains out completely every time, so they cannot return from the dead,
unlike vampires.”
In another spot, we see Dracula try to lure a beautiful
young victim with his suave animal magnetism, but she sees blood stains on his
shirt, realizes he’s a vampire, and she runs away screaming, alerting angry villagers
with torches and pitchforks to chase Dracula back to his castle. Then the
announcer says: “Stubborn blood stains living on after you wash your shirts?
Does it cost you victims, broadcasting your blood-drinking tendencies to the
world? Then use Cheer! Its cold water formula gets out blood stains so you can
stay incognito to seduce your unwary victims with ease! When obtaining your meal depends on a clean, blood-stain-free shirt, use Cheer!”
And in an ad about Dracula’s cape, we’d see Dracula wake and
rise from his coffin, and he’d brush the dirt off of his cape. Then we’d see
that there are dirt and mud stains still on his cape, and so Dracula would
decide it’s time to wash his cape. But he doesn’t want to fade the black cape,
nor allow the red lining to bleed into the rest of his wash, so he uses Cheer,
with its special cold water formula, it cleans in cold water as well as other
laundry detergents clean in warm water. Then Dracula puts the clean cape on,
and it’s as good as new!