Tuesday, October 14, 2014

Dignity Health Whale Shark Ad

This ad shows two divers removing what could be a net or an anchor line that’s tangled around a whale shark, but from its look and placement on the shark, it looks rather like they’re removing the shark’s necklace. Then it asks if you’ve helped anyone today. And that’s a nice thought, but I have to wonder if the whale shark thought they were being helpful, or if it thought they were just stealing its necklace. In fact, maybe it complained to a great white shark, and that’s how all the Jaws stuff really began.

Here’s the shark-saving spot: