Maybe their next ad in this campaign ought to have a DirecTV employee show up at an animal shelter, and after pretending that he was going to adopt a dog or cat to get into where the animals are, he could whip out a sub-machine gun and kill them all. Then, they could say: "DirecTV: We hate animals! Oh, and people with beards are losers! Up yours, ZZ Top!"
No wait: here it is (I just found it!):